The 2025 Spring Festival film season has set a new milestone in the history of Chinese cinema, achieving record-high box office revenues. As of 3 p.m. Thursday, the total revenue, including pre-sold tickets, surpassed 5 billion yuan (approximately $698 million).
At the forefront of this success is the highly anticipated sequel, Ne Zha 2, which has emerged as the top performer, captivating audiences nationwide with its compelling storytelling and stunning visuals. The film's remarkable performance underscores the growing appetite for high-quality domestic productions during the festive season.
Industry analysts attribute the surge in box office takings to a combination of strategic release dates, effective marketing campaigns, and the public's enthusiasm for sequels that continue beloved narratives. As the Spring Festival concludes, the sustained interest in Ne Zha 2 and other major releases highlights a promising trend for future film seasons.
Reference(s):
Sequels fill Spring Festival cinemas as 'Ne Zha 2' tops box office
cgtn.com
