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Reviving Tradition: Yingge Dance and Modern Etiquette on Social Media

In the bustling Chaoshan region of south China, a cultural renaissance is taking place among the younger generation. The Yingge dance, a traditional art form, has garnered a wide following, showcasing how young people are embracing and transforming their lifestyles through the principles of li (ritual).

Jiu Yue, a prominent internet influencer and content creator, has become a pivotal figure in this movement. Through her engaging videos, she promotes traditional etiquette culture, making it accessible and appealing to a digitally savvy audience. Her efforts highlight the essential role that etiquette plays in fostering personal growth and social harmony, especially in today's fast-paced and competitive world.

This resurgence of traditional values aligns seamlessly with the teachings of Confucianism, which emphasizes the importance of li in maintaining balance and order within society. By integrating these timeless principles into modern life, young individuals in Chaoshan are not only preserving their heritage but also creating a more harmonious and balanced community.

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