China Media Group (CMG)'s 2024 Mid-Autumn Festival TV gala was successfully aired on Tuesday night, celebrating one of the most important traditional holidays in Chinese culture.
The show achieved an impressive 1.135 billion views by Wednesday morning, including 135 million live TV views and 1 billion views on new media platforms. Additionally, hashtags related to the gala were viewed over 460 million times online, and videos garnered over 1 billion views.
The unique Chinese stories and romantic styles resonated deeply with audiences both domestically and internationally, receiving numerous likes and positive feedback.
Traditional Romantic Style Revived by New Technologies
The gala showcased the traditional Chinese romantic style, enhanced by modern technologies such as AI and virtual reality. These technologies brought elements of traditional Chinese culture to life, including classic paintings and cultural relics, creating an immersive and captivating experience for viewers worldwide.
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CMG Mid-Autumn Festival gala presents dose of oriental charm to world
cgtn.com