This Mid-Autumn Festival, Chinese artist He Wei and his team are captivating audiences with a series of short videos that seamlessly blend traditional motifs like the jade rabbits and the full moon with cutting-edge digital techniques. By reimagining iconic festival symbols through a high-tech lens, He Wei is not only celebrating cultural heritage but also pushing the boundaries of modern art.
In his interview with CGTN, He Wei shared his motivation behind the project, emphasizing his desire to bridge cultural gaps and make traditional stories more accessible to a global audience. \"I wanted to create something that honors our rich traditions while also embracing the possibilities of digital media,\" he explained.
The innovative approach has resonated with young global citizens and tech enthusiasts alike, highlighting how ancient celebrations can evolve with technology without losing their essence. As audiences scroll through He Wei's animated renditions, they experience a fusion of the past and the future, making the Mid-Autumn Festival more engaging and relevant in today's digital age.
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Scrolling through China's moon festival with digital animations
cgtn.com
