In recent years, drinks, snacks, and foods using ingredients from Traditional Chinese Medicine (TCM) have grown in popularity across China. These new products aren't designed to cure sickness, but rather to promote a healthier body. Companies and entrepreneurs are innovating by incorporating herbs and botanicals traditionally used in TCM into everyday consumables, making wellness more accessible to the general public.
CGTN visited several stores to explore how the TCM trend is shaping the food and beverage industry. From herbal teas to energy bars infused with ginseng and goji berries, consumers are increasingly seeking products that align with their health goals and balanced lifestyles. This shift reflects a broader movement towards preventive health and natural remedies in the modern market.
The rise of TCM-based products not only caters to the growing health-conscious population but also preserves ancient traditions by adapting them to contemporary tastes. As this trend continues to gain momentum, it is expected to influence global markets and inspire similar innovations worldwide.
Reference(s):
cgtn.com
