The timeless tale of Madam White Snake, a beloved figure from the Southern Song Dynasty, continues to enchant audiences across the globe. This ancient Chinese folklore has been adapted for theater stages, films, and TV dramas, showcasing its enduring appeal.
This year, the latest rendition, an animated film titled 'White Snake: Afloat,' is set to premiere in China's cinemas on August 10. The release coincides with the Qixi Festival, also known as Chinese Valentine's Day, celebrating the legendary love story between a cowherd and a weaver girl.
The film not only brings the enduring narrative to life with vibrant animation but also aims to boost tourism by highlighting the rich cultural heritage associated with the legend. As audiences flock to theaters, the celebration of Qixi Festival is expected to draw more visitors eager to immerse themselves in this romantic and culturally significant story.
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Animated romance film set for Qixi Festival release boosts tourism
cgtn.com