Madrid, a global hub for culture and tourism, is set to become a focal point for Sino-Western sports collaborations as China Media Group (CMG) seeks to enhance ties ahead of the 2030 World Cup. During a pivotal meeting at Madrid City Hall, Shen Haixiong, president of CMG, emphasized the city's role as an essential gateway for international exchanges.
Mayor José Luis Martínez-Almeida expressed enthusiasm about the burgeoning relationship, highlighting potential initiatives that could boost both cities' engagement in global sporting events. This partnership aims to leverage Madrid's rich cultural landscape and CMG's extensive media influence to promote a more connected and dynamic sporting experience on the world stage.
The collaboration is expected to foster greater cultural understanding and provide innovative platforms for athletes and fans alike, aligning with the broader goals of sustainability and immersive experiences that resonate with young global citizens and sports enthusiasts worldwide.
Reference(s):
cgtn.com
