Madrid, a global hub for culture and tourism, continues to serve as a pivotal gateway for Sino-Western exchanges. In a significant move to bolster international sports relations, Shen Haixiong, president of China Media Group (CMG), met with Madrid's Mayor José Luis Martínez-Almeida Navasqüés at Madrid City Hall on Monday.
The meeting focused on enhancing sports collaborations in anticipation of the 2030 World Cup, which promises to be a landmark event for global sporting communities. Both leaders emphasized the importance of fostering strong partnerships that promote cultural exchange and mutual understanding through sports.
As the countdown to the World Cup begins, Madrid is positioning itself as a key player in hosting and organizing events that bring together athletes and fans from around the world. CMG's involvement signifies a strategic effort to integrate media and broadcasting capabilities, ensuring that the event receives widespread international attention.
This collaboration not only aims to elevate the sports landscape in Madrid but also seeks to create lasting ties that extend beyond the World Cup, fostering continuous growth and cooperation between China and Spain in the realm of sports and beyond.
Reference(s):
cgtn.com