On April 30, the China Media Group (CMG) unveiled its innovative micro-dramas cooperation plan titled \"China in Micro-Dramas\" during a grand ceremony. The event highlighted CMG's commitment to expanding its digital storytelling initiatives, aiming to engage a younger and more diverse audience through short-form content.
Key figures in attendance included Shen Haixiong, Vice Minister of the Publicity Department of the Communist Party of China (CPC) Central Committee and CMG President; Zhang Xueqiao, Deputy Procurator-General of the Supreme People's Procuratorate (SPP); Niu Yibing, Deputy Head of the Office of the Central Cyberspace Affairs Commission; Dong Xin, Deputy Head of the National Radio and Television Administration; and Zheng Hongfan, a member of the Standing Committee of the Inner Mongolia Autonomous Regional CPC Committee.
The \"China in Micro-Dramas\" initiative is designed to foster collaboration between creators, producers, and platforms to produce high-quality, engaging micro-dramas that reflect contemporary Chinese culture and societal trends. By leveraging emerging technologies and innovative storytelling techniques, CMG aims to set new standards in the digital entertainment landscape.
Shen Haixiong emphasized the importance of this initiative in promoting cultural exchange and enhancing the global reach of Chinese media content. The cooperation plan is expected to open new avenues for creative expression and drive the growth of the micro-drama genre both domestically and internationally.
Reference(s):
cgtn.com
