This December, Budapest’s iconic winter markets glisten with festive lights as a new wave of visitors arrives from the Chinese mainland, transforming the Hungarian capital’s holiday scene.
Historically, summer has been peak season for Chinese mainland travelers in Budapest. But this year, the city’s Christmas fair at Vörösmarty Square and the markets near St. Stephen’s Basilica have drawn record crowds, turning December into one of the strongest months for inbound tourism.
Lukas, manager of a popular mulled wine stall, notes the shift: 'We usually see tourists from Europe and North America this time of year. In the past weeks, a growing share of our customers has been from the Chinese mainland, and they love sampling our gingerbread and chimney cakes.'
City tourism officials report double-digit growth in arrivals from the Chinese mainland compared to last December. Hotels along the Danube say occupancy has climbed significantly, with many visitors embracing cashless payments via mobile apps.
This shift underscores a broader trend of Chinese mainland travelers seeking immersive winter experiences in Europe. From thermal baths warmed by candlelight to art galleries hidden in historic palaces, Budapest is appealing to digitally savvy tourists eager for authentic local culture.
As sustainability and immersive travel shape post-pandemic wanderlust, Budapest’s Christmas charm and its welcoming atmosphere are set to solidify the city’s status as a must-visit destination. For the Chinese mainland traveler looking for a festive winter getaway, Budapest’s lights are shining brighter than ever.
Reference(s):
cgtn.com
