Emotional Economy Takes Center Stage
This year, creative studios, fashion houses and gaming developers on the Chinese mainland have tapped into what industry experts call an "emotional economy" – where identity, nostalgia and aesthetics are as valuable as traditional branding. Consumers are increasingly drawn to stories that reflect local values, resulting in a surge of homegrown content across film, music and digital art.
Local IP Steps onto the World Stage
From animation series streamed on global platforms to fashion labels showcasing at major runways, intellectual property from the Chinese mainland is breaking into new markets. Gaming franchises developed this year have reported double-digit growth in overseas downloads, while music collaborations with international artists have topped streaming charts.
Data-Driven Growth and Opportunities
Industry reports indicate that by Q3 2025, creative exports from the Chinese mainland surpassed $50 billion, marking a significant increase over last year. Venture capital is following the trend, with investors backing startups that blend technology, culture and sustainability in immersive experiences.
What's Next?
As 2025 ends, the momentum shows no sign of slowing. Experts predict that cross-border collaborations and digital innovation will drive the next wave of cultural exports. For global citizens, this boom opens doors to fresh narratives and immersive experiences rooted in local heritage.
Reference(s):
cgtn.com
