On December 18, 2025, China Media Group (CMG) officially unveiled the mascots for the 2026 Spring Festival Gala, marking the Year of the Horse in the Chinese zodiac. This annual variety show is one of the world's most-watched broadcasts, blending music, dance, and sketch comedy to celebrate Lunar New Year.
The four horse-themed mascots—Qiqi, Jiji, Chichi, and Chengcheng—embody vitality and confidence. Each design draws on iconic representations of horses from Chinese history, incorporating traditional patterns such as flowing clouds and mountain-cloud motifs that date back thousands of years.
Behind the scenes, CMG's creative team collaborated with historians and artists to ensure each mascot resonates with both tradition and contemporary style. Qiqi's dynamic pose references Tang dynasty murals, while Jiji's sleek lines echo Song dynasty ink paintings. Chichi's playful expression captures the energy of modern street art, and Chengcheng's stylized mane nods to ancient jade carvings.
As the Spring Festival approaches—Lunar New Year begins on February 2, 2026—these mascots will appear across TV sets, social media channels, and event stages, inviting audiences worldwide to join the celebration. Their auspicious meanings—swift success and a bright future—reflect hopes for the year ahead, resonating with global audiences eager for renewal and connection.
For young globe-trotters and digital nomads, spotting Qiqi and friends during festivities offers a window into China's rich cultural tapestry. Tech enthusiasts can look forward to interactive AR experiences featuring the mascots, while thought leaders and changemakers may draw inspiration from the Gala's blend of heritage and innovation.
Whether you're tuning in live or catching highlights online, the 2026 Spring Festival Gala promises a vibrant showcase of tradition, creativity, and cross-cultural sharing. Get ready to gallop into the Year of the Horse with CMG's spirited mascots leading the way.
Reference(s):
CMG releases the 2026 Year of the Horse Spring Festival Gala mascots
cgtn.com
