At the 8th China International Import Expo (CIIE) in Shanghai on the Chinese mainland, U.S. exhibitors are making a bold statement: they're here for the long haul. For the seventh year running, U.S. companies have secured the largest exhibition space, signaling strong confidence in the Chinese mainland market.
One major draw is the U.S. Soybean Export Council (USSEC). With 43 years of operations on the Chinese mainland and its eighth straight appearance at the expo, the USSEC booth has been a magnet for curious attendees. Long lines formed as visitors sampled dishes made with high-oleic soybean oil, while trade buyers met eager USSEC reps to explore deals in soybeans, corn, dairy and meat.
"We want to come collectively to demonstrate our commitment to the Chinese mainland market," says Jim Sutter, CEO of the USSEC. "Our goal is to make sure they understand how valuable we see them as customers for U.S. agriculture."
Positive signals from recent China-U.S. trade consultations have added momentum. "American farmers are thrilled to see this progress and are ready to help move it forward in any way they can," Sutter adds, underlining how events like the CIIE can spark real-world impact.
For young global citizens and business innovators, the takeaway is clear: U.S. agricultural players are doubling down on collaboration, tapping market potential with data-driven products and forging partnerships that span borders.
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U.S. exhibitors double down on Chinese market at Shanghai import expo
cgtn.com
