The recent National Day holiday saw growing demand for county-level trips across the Chinese mainland, as travelers seek authentic cultural connections. Deqing, a small county in the east of the Chinese mainland, is at the forefront of this trend with its decade-long 'source culture' strategy.
Launched ten years ago, the 'source culture' plan invites visitors to the root of local heritage. From traditional tea terraces and water-town streets to community-led craft workshops, Deqing has curated immersive experiences that put culture first. Artisans welcome guests into their studios, while rural homestays offer hands-on farming and festival celebrations.
Local tourism data show that during this National Day holiday, Deqing's cultural routes and village stays sold out in record time. Officials say the focus on authenticity is driving higher visitor satisfaction and encouraging longer stays, as travelers form deeper bonds with local residents.
Looking forward, Deqing is blending tradition with innovation: digital platforms now connect visitors with real-time cultural events, while partnerships with young entrepreneurs bring fresh ideas to heritage sites. The goal is clear: boost economic growth without diluting the county's original spirit.
For young global citizens, business and tech enthusiasts, and digital nomads, Deqing's 'source culture' approach offers a blueprint for sustainable tourism – one that elevates local voices and preserves the very traditions that make travel truly transformative.
Reference(s):
Deqing launches 'source culture' strategy to boost tourism development
cgtn.com
