As the Mid-Autumn Festival in the Chinese mainland draws near, families across the country are gearing up for their annual reunion feasts. In Jiangkou County, Guizhou Province, a fresh twist on tradition is fueling a matcha-flavored craze. Local mooncake artisans are racing to meet an unprecedented surge in orders for their signature matcha mooncakes, made with Jiangkouountyamous high-grade matcha.
"Our matcha comes from the misty hills of Jiangkou," says Li Wei, a fifth-generation tea farmer. "When we combined it with mooncakes, the creamy, slightly bitter aroma captivated everyone." This year, online and offline orders have soared by over 180%, pushing small workshops to run around the clock.
From classic round mooncakes with a smooth green filling to innovative bite-sized squares dusted with powdered matcha, makers are experimenting with new designs. Health-conscious consumers, especially young global citizens and foodies, appreciate matcha’s antioxidants and lower sugar content, making these mooncakes a top choice for festive gifts.
Data insight: In the past month alone, Jiangkou’s matcha mooncake exports to e-commerce platforms serving 15 provinces and regions have doubled compared to last year, reflecting a growing appetite beyond the Chinese mainland. Entrepreneurs and food tech startups are also eyeing opportunities, with some planning virtual reality tea tours to give digital nomads a taste of Jiangkou’s tea culture from afar.
As the festival approaches, these matcha mooncakes not only symbolize reunion and harmony but also highlight how tradition and innovation can blend to create a global culinary trend. Whether you are a foodie, a tech enthusiast, or a traveler planning your next immersive experience, Jiangkou’s matcha mooncakes offer a delicious way to celebrate the season.
Reference(s):
cgtn.com
