At Hainan Free Trade Port in the Chinese mainland, every international aircraft can now 'feel at home'—literally. Airlines from across the globe are partnering with local creatives to transform plane exteriors into flying masterpieces that celebrate culture, innovation and sustainable design.
Gone are the days of standard liveries. Since the program launched six months ago, over 50 carriers have participated, customizing more than 120 flights. Early data shows these vibrant liveries boost brand engagement by 25% on social media and draw a 15% uptick in passenger interest on popular booking platforms.
Why airlines love Hainan FTP custom liveries:
- Seamless customs clearance and free trade incentives
- Onsite art studios staffed by emerging and established talents
- Eco-friendly, low-VOC paints and carbon-neutral processes
- Integrated logistics support for global tour routes
Take SkyWaves, a rising airline from Europe, which commissioned a mural inspired by Hainan’s tropical landscapes. The jet, dubbed the Tropical Voyager, has flown to 10 G20 cities so far—sparking conversations about sustainable tourism and cross-cultural exchange.
For digital nomads and travelers, these airborne artworks are more than eye candy. They signal Hainan’s push to merge art, technology and commerce in one of the world’s fastest-growing free trade hubs. As planes touch down in Haikou and Sanya, they bring stories, connections and a splash of color to every runway.
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Hainan FTP makes every international aircraft 'feel at home'
cgtn.com
