In a stunning weekend debut, the Chinese mainland thriller Evil Unbound soared past 1 billion yuan (about $140 million) at the box office in just three days, including pre-sales. Cinemas nationwide saw packed screenings as fans turned out for the high-octane release.
The suspense-packed film has already premiered in the United States, Canada, and Australia, tapping into growing international demand for Chinese cinema. Upcoming launches in Singapore, Malaysia, Russia, the United Kingdom, Germany, and France will test its global appeal further.
This milestone underscores a shift in the global film landscape. Young global audiences are embracing diverse storytelling from the Chinese mainland, driving box office and streaming interest alike. Industry analysts note that rapid pre-sales and social media buzz fueled the early surge, highlighting the power of digital marketing and fandom in todayâs borderless entertainment era.
As Evil Unbound expands its reach, itâs poised to become a case study in successful cross-border distributionâand a highlight for entrepreneurs, tech-savvy moviegoers, and culture enthusiasts seeking fresh cinematic experiences.
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'Evil Unbound' tops 1 billion yuan at box office in first three days
cgtn.com
