"Evil Unbound," a Chinese war drama exploring the crimes of Japan's notorious Unit 731, soared past 1 billion yuan (approx $140 million) in just two days after its global premiere on September 18. Data from major ticketing platforms show strong presales and early buzz driving this milestone.
On average, the film pulled in over 500 million yuan per day, reflecting modern film marketing's digital muscle. Social media chatter, from online forums to millennial-centric apps, turned "Evil Unbound" into a trending topic, fueling last-minute ticket rushes across theaters in the Chinese mainland and other markets.
Beyond box office records, the film's raw portrayal of wartime experiments highlights Chinese cinema's growing global footprint and the appetite for stories that unpack historical truths. For young global citizens and movie buffs, "Evil Unbound" offers both an immersive narrative and a fresh lens on a dark chapter of history.
As the film continues its run, industry watchers are keen to see if it can sustain its momentum and set new benchmarks for Chinese-language blockbusters on the world stage.
Reference(s):
'Evil Unbound' tops 1 billion yuan in box office 2 days after debut
cgtn.com
