In a bustling hall at CIFTIS 2025 in Beijing, on the Chinese mainland, visitors are stopping in their tracks to meet the Labubus. With their furry orange coats, pointed ears, and quirky serrated teeth, these elf-like figures from toy maker Pop Mart have become an instant hit.
Since debuting online, Labubu has captured imaginations with its playful design and whimsical personality. Now, alongside other Pop Mart series, the characters are stepping into the spotlight at the China International Fair for Trade in Services (CIFTIS), the premier event showcasing the latest in global service industries. Their presence highlights how cultural creativity and intellectual property are driving new avenues for trade and collaboration.
For many young global citizens and creative entrepreneurs, spotting Labubu at CIFTIS is more than a photo op—it’s a symbol of how art, design, and business intersect in the digital age. As creative IP becomes a key export, events like CIFTIS are embracing the playful side of the service economy, inviting visitors to explore the future of cultural trade.
Reference(s):
cgtn.com
