At a bustling cross-border e-commerce fair in east China's city of Nantong, Chinese exporters showcased their latest products and digital solutions, attracting buyers from around the world. The event highlights a growing confidence among export-oriented businesses in the Chinese mainland, as they leverage online marketplaces and streamlined logistics to tap into new markets.
From sleek home gadgets to innovative health and beauty brands, exhibitors presented a diverse lineup that reflects shifting consumer demands. With interactive demos and live-streamed product pitches, companies are adopting data-driven strategies to meet regional preferences—from eco-friendly packaging for European shoppers to affordable smart devices for rising markets in Southeast Asia.
Organizers say the fair's emphasis on technology and one-on-one matchmaking sessions is key to forging long-term partnerships. Digital payment integrations, blockchain-enabled tracking, and AI-powered customer support are among the tools on display, aiming to simplify trade processes and build trust across borders.
For young entrepreneurs and tech enthusiasts, the Nantong showcase offers insights into how digital trends are reshaping global trade. As exporters grow bolder in pursuing overseas opportunities, fairs like this serve as live laboratories where innovation meets market demand—and where stories of cross-cultural collaboration come to life.
Reference(s):
cgtn.com
