In a bid to boost transparency and fairness in the booming online services sector, authorities on the Chinese mainland on Saturday opened a public consultation on draft regulations aimed at standardizing how internet platform companies set, display, and compete on prices.
Jointly issued by the National Development and Reform Commission (NDRC), the State Administration for Market Regulation and the Cyberspace Administration of China, the draft covers key areas such as independent pricing, clear price labeling and fair competition practices. The proposal emphasizes that operators must clearly indicate the costs of products and services on their platforms, with no extra fees beyond the labeled price.
"Our goal is to create a transparent, predictable pricing framework that supports healthy growth in the platform economy," said an NDRC official, referring to the commission's role as the Chinese mainland's top economic planner.
By aligning with existing laws and regulations, the draft regulation aims to secure a level playing field for both platform operators and consumers, protecting rights and interests across the digital marketplace. Industry stakeholders and general users can submit feedback during the one-month public comment period.
As the platform economy continues to reshape global commerce and everyday life, this move marks a significant step toward ensuring that rapid innovation goes hand in hand with consumer protection and market fairness.
Reference(s):
cgtn.com