As the clock ticks toward the 15th National Games, China Media Group (CMG) kicked off a premier sports resources promotion conference in Guangzhou, south China’s Guangdong Province, on Wednesday. With just 100 days to go until the November kickoff, CMG is showcasing a high-octane lineup of broadcasting strategies, technology upgrades and cross-regional partnerships that promise to redefine domestic sports coverage.
At the heart of CMG’s push is CCTV-5 Sports Channel, the nation’s flagship sports broadcaster. In the first half of 2025 alone, CCTV-5 aired over 5,110 events, hitting a record average live viewership rating of 0.37%—the highest since 2022. This surge translated into 520 million unique viewers and more than 23.6 billion cumulative audience impressions across China.
These numbers aren’t just impressive—they’re a roadmap for CMG’s strategy. By blending 4K ultra-high-definition feeds, drone angles, real-time data graphics and immersive commentary, the network plans to deliver every slam dunk, sprint and serve with unprecedented clarity and context.
November’s Games—a first with Guangdong, the Hong Kong SAR and the Macao SAR co-hosting—will tap into CMG’s cross-regional transmission synergy. Multiple brands and platforms will sync broadcasts, social-media clips and interactive livestreams, ensuring fans from coast to coast and beyond can join the action.
Looking ahead, CMG is rolling out targeted marketing campaigns, localized commentary teams and mobile-first highlight reels to meet the demands of young global citizens, tech enthusiasts and digital nomads alike. From dynamic athlete stories to behind-the-scenes tech demos, the focus is on making every moment a participatory experience.
As the countdown hits 100 days, the real winner might be viewers. With CMG’s tech arsenal and strategic partnerships, the 15th National Games could set a new benchmark for how we watch and engage with sports—both at home and around the world.
Reference(s):
CMG promotes premier sports resources for future domestic competitions
cgtn.com
