The 33rd National Book Expo opened July 25-28 at the Chongqing International Expo Center, hosting over 1,000 exhibitors nationwide. From bustling booths to immersive installations, the event turned southwest China’s commercial hub into a literary playground.
Beyond the main hall, two branch venues added depth and local flair. In Nan’an District’s Jiangnan Book Market, three curated sections invited readers to journey through pivotal narratives: commemorating the 80th anniversary of the War of Resistance Against Japanese Aggression, showcasing works by local authors, and exploring the legacy of Lao She and his ties to Chongqing.
Meanwhile, over in Dazu District, the “Stone Carvings in Volumes, Digital Rejuvenation” theme reimagined ancient grotto art for the digital age. Visitors dove into interactive displays that layered high-resolution projections of China’s five major grotto sites with premium publications and cutting-edge cultural innovations. The result? A seamless fusion of heritage and technology that resonated across generations.
Data-driven insights reveal a rising global appetite for cultural experiences that blend tradition with tech. This year’s Expo leveraged augmented reality and multimedia storytelling, drawing in young professionals and digital nomads eager for immersive learning. For entrepreneurs and thought leaders, the event served as a real-world showcase of how cultural sectors can innovate and thrive in the digital era.
As Chongqing’s literary festival draws to a close, its impact ripples beyond the city’s skyline. By marrying historical reflection with forward-looking creativity, the Expo underscores a universal truth: books and cultural heritage remain vital catalysts for cross-cultural dialogue and innovation.
Reference(s):
cgtn.com
