In the snowy heart of Altay, Xinjiang, a new cultural icon has emerged: Snow Monster A-Le. Crafted by local animation director Arsbek, this playful mascot draws on childhood memories and the region’s vast frosty landscapes to spark a sense of joy and community.
Named A-Le—which means “joy” in the local tongue—this icy creation quickly captured hearts across the plains, transforming from a city mascot into a symbol of Altay’s warm hospitality. Visitors stroll city streets snapping photos with A-Le, while locals embrace the spirited figure as an emblem of regional pride.
Arsbek’s vision goes beyond a whimsical character. He sees A-Le as an invitation, a way to open Altay’s doors to the world. “As long as laughter echoes across the snowy plains,” Arsbek explains, “A-Le will remind us of the beauty and warmth found here.”
Talk has even begun of bringing the Snow Monster to the big screen, turning A-Le’s fairy-tale adventures into a feature animation. Whether on festival banners or in future films, A-Le stands as proof that powerful stories can spring from local roots—and resonate globally.
From an artist’s sketchbook to Altay’s streets, Snow Monster A-Le embodies a region’s spirit, inviting global citizens to discover the joy tucked within Xinjiang’s winter wonderland.
Reference(s):
cgtn.com
