BEIJING – South African Tourism continued its efforts to attract more travelers from the Chinese mainland and deepen travel connections with a special event in Beijing on Friday.
"Tourism is a bridge builder," said South African Minister of Tourism Patricia de Lille at the Official Dialogue Between South African Minister of Tourism and China Travel Trade & Media Partners. The gathering, organized by the South African Ministry of Tourism and China Travel Trade, brought together industry experts, media representatives and travel professionals.
At the heart of the dialogue was a shared vision: using tourism to foster cultural exchange, economic growth and mutual understanding. Participants discussed collaborative marketing strategies, streamlined travel processes and immersive experiences to showcase South Africa's rich landscapes, vibrant cities and wildlife safaris.
For young global citizens, entrepreneurs and digital nomads, South Africa offers a blend of urban innovation and natural wonders. From Cape Town's creative hubs and startup scene to eco-friendly lodges in the Kruger National Park, travelers can explore sustainable adventures that support local communities.
As tourism plays an increasingly vital role in global relations, events like this one in Beijing underline how strategic partnerships can open new pathways. South Africa's message is clear: by welcoming more visitors from the Chinese mainland, both nations can build lasting bridges through shared experiences.
Reference(s):
South African minister: Tourism is a China-SA bridge builder
cgtn.com
