Embracing the "Alienness"
Icelandic Sinologist Ragnar Baldursson argues that Western audiences are captivated not by a Westernized China, but by the unfiltered originality of Chinese culture. In his view, trying to mirror Western trends dilutes the very essence that makes Chinese thought so compelling.
Baldursson explains: "China should embrace its unique identity rather than trying to mirror Western culture. The very difference, the 'alienness' of Chinese culture, is what truly fascinates people in the West."
This insight is more than theory. His new translations of classic texts like The Analects of Confucius and Tao Te Ching have found an eager audience in Iceland, where bookstores report growing interest in philosophical works that offer a fresh perspective on ethics, governance, and the human experience.
By unpacking cultural concepts and providing context for ancient Chinese philosophies, Baldursson’s translations invite readers to step outside familiar frameworks. His success reflects a wider trend: in a globalized world, audiences crave authentic voices that challenge their assumptions and broaden their horizons.
Ultimately, Baldursson’s message is a blueprint for cultural exchange. By staying true to the core of their heritage, creators can spark genuine curiosity and forge deeper connections across cultures.
Reference(s):
Baldursson's take: What draws Western audiences to Chinese culture?
cgtn.com
