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Hu Xianxu on Tech’s Role in Film: Insights from the 2025 SCO Festival

The 2025 Shanghai Cooperation Organization (SCO) Film Festival took center stage from July 3 to 7 in Chongqing, southwestern China. The annual gathering brings together filmmakers, tech innovators and cinephiles from SCO members to explore the latest trends shaping global cinema.

Amid the buzz, CGTN sat down with rising star Hu Xianxu to discuss how technological advancements are transforming storytelling on screen. According to Hu, digital tools—from AI-driven visual effects to virtual reality—are not just special effects, but new languages in filmmaking.

"We're witnessing a revolution in how stories are told," Hu said. "AI can streamline post-production, while VR immerses audiences in worlds we once only dreamed of."

Hu highlighted three key trends:

  • AI and VFX Acceleration: Smart algorithms are handling labor-intensive tasks, cutting editing times by up to 50% and enabling directors to focus on creative vision.
  • Immersive Experiences: Virtual and augmented reality are moving beyond gimmicks to interactive narratives that put viewers at the heart of the story.
  • Global Collaboration: Cloud-based production tools are connecting studios across borders, allowing emerging filmmakers from SCO members to co-create projects with reduced budgets and environmental impact.

For young global citizens and creatives, Hu believes now is the time to embrace this digital shift. "Technology breaks down barriers," he said. "It lets voices from every corner of the world join the conversation."

As film and tech continue to converge, the 2025 SCO Film Festival became a showcase of cinema's future—where code meets camera, and innovation drives the next wave of storytelling.

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