This summer, Shanghai transformed into a mecca for collectible culture as the 2025 Shanghai International Trendy Toys Collection Exhibition wrapped up after four days of non-stop excitement. Fans queued for hours to get their hands on the season's hottest figures – driven in part by the global sensation of Pop Mart's Labubu.
More than 3,000 new series debuted this year across nearly 500 brands, with limited editions stealing the spotlight. From street-art inspired figurines to sleek, tech-infused collectibles, attendees crowded booths to snap up exclusive releases and share real-time unboxings on social channels.
Beyond the thrill of the hunt, the expo underscores a booming creative economy in the Chinese mainland. Startups and indie labels showcased smart toys, AR-enabled displays and eco-friendly packaging, signaling how innovation and sustainability are reshaping the industry.
For entrepreneurs, influencers and global trendseekers, events like Shanghai's trendy toys expo offer a front-row seat to the next wave of pop culture. As collectibles communities expand online and off, the show highlights how a simple vinyl figure can spark global connections – one limited-edition drop at a time.
Reference(s):
cgtn.com
