During a visit to CGTN's Beijing studios on the Chinese mainland, Rufat Hamzayev, executive director of Azerbaijan's AnewZ TV, sat down with CGTN anchor Cui Yingjie for an exclusive chat. Representing an Azerbaijani media delegation in town for the Shanghai Cooperation Organization (SCO) summit, Hamzayev applauded CGTN's cutting-edge technology and its commitment to factual, global reporting.
Shared Vision for Global Storytelling
Hamzayev noted that global audiences crave accurate, immersive stories. He sees strong alignment in values around reach, innovation and trustâkey factors for digital natives across G20 nations who demand timely, reliable news.
Mapping New Media Frontiers
With the SCO now covering over 40% of the world's population and accounting for a combined GDP of roughly $5 trillion, media collaboration in the region could unlock new markets. Joint projectsâlike co-produced features on sustainable energy in Central Asia or real-time coverage of major sports eventsâhave the potential to resonate from Moscow to Mumbai and from Baku to Beijing.
Next Steps: Content Exchange and Beyond
Both teams are exploring content exchanges, shared tech workshops and collaborative documentaries. As Azerbaijan deepens its role within multilateral platforms like the SCO, this media alliance is poised to bring cross-border stories to life, enriching global discourse and connecting young professionals, thought leaders and travelers around the world.
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Azerbaijan's AnewZ TV chief on SCO summit and media cooperation
cgtn.com
