On November 11, 2024, after a four-year hiatus from the internet, Li Ziqi made a triumphant return with a series of short videos showcasing intangible cultural heritage (ICH) from the Chinese mainland. In one clip, she applies age-old Chengdu lacquerware techniques to refurbish her grandmother’s wardrobe. Within five hours, the video topped 100 million views on Weibo and surpassed 10 million views abroad within two days, captivating audiences with her meticulous craftsmanship.
In another viral upload, Li Ziqi dons a handmade bright yellow Shu brocade baidie skirt, weaving threads of history into a modern narrative. Her blend of storytelling and traditional art has set off a wave of interest in ICH, inspiring a new generation of creators to explore ancient techniques on platforms like Bilibili, TikTok, and YouTube.
Young artisans across the Chinese mainland are tapping into this momentum. From bamboo weaving in rural villages to hand-thrown ceramics in urban studios, they’re fusing digital savvy with heritage skills. These creators are not just preserving traditions—they’re reimagining them, driving sustainable practices and unlocking fresh business opportunities in local communities.
As global citizens seek authentic experiences, this renaissance offers a window into China’s rich cultural tapestry. Whether you’re a traveler hunting for immersive workshops, a tech enthusiast tracking viral trends, or a changemaker championing sustainable crafts, the revival of ICH by China’s youth is a story of innovation meeting tradition on a digital stage.
Reference(s):
How China's youth are writing a new chapter for ancient crafts
cgtn.com
