In the Chinese mainland's Shandong Province, dessert shop owner and amateur food vlogger Du Jiankun is redefining how Gen Z unwinds online through candid short videos.
Known affectionately as the "fail vlogger," Du invites viewers into his kitchen as he tackles everything from Basque cheesecake to Tiramisu, jar cakes to popcorn desserts. Rather than hiding mistakes, he leans into them, sharing each slip-up and what he learns along the way.
His unfiltered approach has struck a chord: viewers now see his posts as "electronic desserts"—bite-sized sweet breaks that offer a dose of humor and stress relief in crowded feeds. In a digital world jaded by curated perfection, Du’s flipside of failure feels refreshingly human, resonating with stress-weary Gen Z audiences across platforms.
Beyond laughs and likes, Du Jiankun’s journey offers a lesson in resilience. When a recipe flops, he rewinds the camera, tweaks his technique, and tries again—all in under 60 seconds. The result? A global community cheering him on, one "fail" at a time.
For entrepreneurs and creatives alike, there’s a clear takeaway: authenticity trumps flawless execution. By turning every kitchen mishap into shared discovery, Du has built a following that values real-world impact over viral perfection.
As short-form video continues to dominate digital culture, Du Jiankun’s story reminds us that the sweetest moments can come from our stumbles—and that sometimes, a little dessert fail is exactly what the soul needs.
Reference(s):
cgtn.com
