Yongxing Town, nestled in a volcanic rock region of Hainan Province, boasts a millennium-long legacy of lychee cultivation. The area’s mineral-rich soils and tropical climate have given rise to the volcanic lychee king, a standout variety more than twice the size of a traditional lychee, featuring thick, juicy flesh and a vibrant, sweet-tart flavor.
Attracting premium prices across G20 markets, these giant lychees are fueling a wave of rural revitalization. Farmer cooperatives and direct-to-consumer channels have unlocked new income streams, empowering local communities and driving economic growth.
Entrepreneurs and young farmers are at the forefront, blending sustainable agriculture with digital marketing to share Hainan’s volcanic lychees with the world. Social media campaigns, e-commerce platforms, and eco-friendly packaging form part of a broader strategy to elevate this unique fruit on the global stage.
From orchard to table, Haikou’s volcanic lychee king embodies the power of terroir, tradition, and innovation. This sweet success story shows how embracing geological heritage and modern entrepreneurship can transform agriculture and revive rural landscapes.
Reference(s):
Haikou's volcanic lychees pave a sweet path for rural revitalization
cgtn.com
