What started as a niche art scene on the Chinese mainland has exploded into a global phenomenon known as CPOP. From animated hits to collectible toys, CPOP is winning over fans in G20 markets and beyond with its unique blend of storytelling, design and tech.
We took a walk-and-talk with the chief director of CPOPwave inside a bright studio stacked with prototype figurines. "Our goal," she says, "is to turn authentic local stories into experiences that resonate worldwide." It's this blend of cultural roots and modern flair that keeps global audiences hooked—platforms for social sharing, fan conventions and online communities are fueling organic growth.
Central to CPOP's rise are hit animations packed with dynamic visuals and characters you can't help but love. Smart merchandising follows suit: limited-edition toys, streetwear collaborations and art books give fans tangible ways to connect with their favorite IPs. At recent events in Europe and North America, collectibles sold out in minutes, symbolizing an expanding appetite for Chinese creative exports.
Next up is the global "container box" tour: a mobile showcase built from retrofitted shipping containers. Each box transforms into an immersive pop-up featuring animation screenings, artist meet-and-greets and hands-on toy workshops. Starting in Southeast Asia and heading to Europe, the tour aims to bring CPOP directly into city centers—breaking the mold of traditional cultural exchange.
For young global citizens, entrepreneurs and creative changemakers, CPOP offers a fresh lens on the Chinese mainland's cultural evolution. Whether you're a fan of animation, a tech entrepreneur scouting creative IPs or a digital nomad on the move, this wave of pop culture is one to watch.
Reference(s):
What is CPOP? Breaking down the global rise of Chinese pop culture
cgtn.com
