During the Dragon Boat Festival, the aroma of zongzi fills Hainan Province’s streets and alleys, but one standout star keeps locals and visitors coming back: Ding'an County’s black pork zongzi.
As one of the top choices in Hainan’s expansive zongzi family, this savory treat sells over 48 million units annually and commands a market value of 712 million yuan (about $100 million USD). Those numbers speak volumes about its status as a festival must-have and beloved regional specialty.
What sets Ding'an’s black pork zongzi apart isn’t just its rich flavor but also its cultural resonance. Generations of local producers have perfected this recipe, turning a traditional dish into a nationwide favorite and a shining example of successful regional branding.
Whether you’re a young food explorer eager to dive into Hainan’s culinary scene or a trend watcher analyzing booming market niches, Ding'an black pork zongzi offers a compelling story of heritage meeting modern demand. It’s proof that a simple rice dumpling can carry deep-rooted traditions and significant economic impact.
Next Dragon Boat Festival, follow the scent through Hainan’s alleys to Ding'an County, where every bite of black pork zongzi brings you closer to the island’s vibrant flavors and entrepreneurial spirit.
Reference(s):
Ding'an Black Pork Zongzi: A top-tier choice in Hainan's zongzi family
cgtn.com
