As of Friday afternoon, box office tracker Dengta Data reports that cinemas across the Chinese mainland brought in more than 300 million yuan during the first two days of the May Day holiday. That equates to an average of roughly 150 million yuan per day.
This surge comes amid a growing lineup of domestic blockbusters and international titles vying for screen time. Moviegoers – from families on holiday to young urbanites – are embracing the big screen as a social experience, driving ticket sales across both tier-1 and emerging cities.
Data shows a notable uptick in weekend foot traffic, with digital ticketing platforms and mobile apps handling the bulk of transactions. The trend highlights how tech-enabled convenience and a diverse film slate are powering the rebound.
For industry watchers, the first two days of May Day set the tone for the rest of the holiday. Sustained momentum could see the Chinese mainland push well beyond last year's benchmarks, underscoring the resilience of the entertainment sector in driving domestic consumption.
Stay tuned as we track the numbers and explore what this means for filmmakers, cinema owners, and audiences looking for fresh stories and shared experiences on the big screen.
Reference(s):
China's box office surpasses 300m yuan two days into May Day holiday
cgtn.com
