The National Museum of China has revealed plans for a bold new identity: the "National Exhibition" brand, set to debut in 2025. This series of comprehensive exhibitions will shine a spotlight on stories from Chinese and global civilizations, inviting audiences to explore shared histories and vibrant cultures.
Drawing on its extensive collections and curatorial expertise, the museum aims to create dynamic displays that span ancient artifacts to modern masterpieces. Each showcase will be carefully crafted to highlight connections between different regions, from the Silk Road’s cultural crossroads to contemporary art movements.
International collaborations will play a key role, with the National Museum partnering with leading institutions around the world to share precious artifacts and untold narratives. By fostering these cross‑border exchanges, the initiative seeks to deepen understanding and spark meaningful dialogue among visitors.
With the launch of the "National Exhibition" brand, the museum is not just opening its doors—it’s building bridges across time and geography. Mark your calendars for 2025, when the journey through global civilizations begins.
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National Museum of China unveils new brand for global civilizations
cgtn.com
