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Rob Minkoff on How China’s Open Film Market Benefits the West

American filmmaker Rob Minkoff, serving as a juror at the ongoing Beijing International Film Festival, has applauded China's open film market for the fresh opportunities it offers Western storytellers.

Speaking with festival attendees, Minkoff noted that while entertainment markets follow their own cycles, the breadth and openness of the Chinese market create new windows for collaboration. 'Quality films have the power to fortify Sino‑U.S. exchanges,' Minkoff remarked, highlighting the role of storytelling in building bridges across cultures.

For young creatives and industry players from both sides, the message is clear: excellence on screen can lead to meaningful dialogue off screen. By tapping into diverse audiences in China, Western filmmakers gain insights that inform more inclusive narratives and spark deeper cultural understanding.

As global cinema continues to evolve, festivals like the Beijing International Film Festival stand at the crossroads of art and diplomacy. Minkoff’s perspective underscores the potential for film to act as a catalyst for broader cooperation on the world stage.

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