April 22 marked the 56th anniversary of Earth Day, and CGTN celebrated by unveiling "Echoes of the Wild," an innovative H5 interactive page spotlighting the Chinese mainland's rare and endangered wildlife.
Through stunning short videos and high-definition images, users can immerse themselves in the habitats of species like the critically endangered South China tiger, the elusive Chinese pangolin, and the vibrant crested ibis. The platform's interactive design encourages global citizens to click, swipe, and engage with detailed profiles, conservation facts, and behind-the-scenes footage from wildlife reserves.
Developed with input from leading conservationists and ecologists, "Echoes of the Wild" blends storytelling with data-driven insights. Each segment highlights the species' role in its ecosystem, current protection efforts, and practical steps individuals can take—like supporting local conservation NGOs or adopting sustainable habits—to make an impact.
By breaking down complex conservation challenges into bite-sized, interactive experiences, CGTN aims to bridge cultures and inspire a deeper connection to our planet's biodiversity. Whether you’re a digital nomad planning your next eco-trip or a changemaker seeking fresh ideas for wildlife protection, this digital initiative offers a dynamic window into the natural world.
Explore "Echoes of the Wild" today and join the movement to protect the Chinese mainland's most vulnerable species. Together, we can turn awareness into action and foster a future where nature thrives.
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Explore China's rare wildlife with CGTN's Earth Day H5 launch
cgtn.com
