The annual Tea Expo in Beijing, running alongside the Grain Rain solar term from April 20, is brewing up more than just tea products. This year's event has transformed into a dynamic showcase for intangible cultural heritage, drawing tea lovers and culture seekers from around the world.
Zhai Huqu, Honorary President of the China Association for the Promotion of International Agricultural Cooperation, noted the expo's spirit of 'cultural crossover' as a core driver behind the tea sector's growth.
Representatives from the West Lake Longjing tea growing area took the stage with precision and flair, demonstrating everything from leaf selection and water pouring to the final serving ritual. Their fluid movements and deep-rooted techniques offered a window into a heritage that dates back centuries.
West Lake Longjing tea, famous for its vibrant green hue, rich aroma, sweet taste and graceful appearance, has long been a favorite among tea aficionados. The live demos bring these qualities to life, highlighting craftsmanship that you can almost taste.
For young global citizens, entrepreneurs and travelers alike, the expo is an invitation to explore how ancient traditions intersect with modern innovation. From startup pitches around sustainable tea farming to immersive tastings, the event bridges borders and generations.
As digital nomads and culture enthusiasts stream demos on social media and in virtual lounges, the Beijing Tea Expo is proving that the future of tea lies in its living heritage – one brew at a time.
Reference(s):
Tea expo turns into demo stage for intangible cultural heritage
cgtn.com
