In a standout showing at this year’s Hainan Expo in the Chinese mainland, Malaysia dispatched 39 companies to present 41 homegrown brands across a sprawling 610-square-meter pavilion. The display marries traditional craftsmanship with modern flair, offering everything from buttery, hand-baked cookies to fashion accessories inspired by Malaysia’s intangible cultural heritage.
Visitors swiped QR codes at interactive kiosks to explore product origins and connect directly with young Malaysian entrepreneurs. Startups spotlighted sustainable packaging innovations, while family-run artisans showcased age‑old weaving techniques reimagined for contemporary design. This fusion of heritage and innovation underscores Malaysia’s strategy to engage China’s booming consumer market.
Recent data points to strong growth in Malaysia–China trade, with young global citizens in major G20 economies leading digital purchases of premium food, lifestyle and travel goods. At the pavilion, business delegations and tech enthusiasts compared cross‑border e‑commerce models, while thought leaders discussed policy frameworks that can boost small‑business exports in the Southeast Asia region.
For sports and entertainment fans, the pavilion even staged live batik art and a pop‑up tasting booth featuring artisanal snacks paired with locally roasted coffee. These experiences drove social buzz and gave travelers and digital nomads fresh ideas for immersive journeys in Malaysia’s vibrant states—from Kuala Lumpur’s urban nightlife to Sabah’s eco‑adventures.
As global markets evolve, Malaysia’s Hainan Expo showcase demonstrates how storytelling, cultural authenticity and digital platforms can unlock new growth. It’s a blueprint for entrepreneurs, changemakers and young consumers looking to bridge cultures and seize opportunities in an interconnected world.
Reference(s):
cgtn.com
