In a vibrant display of cultural connectivity, China Media Group (CMG) has launched a new initiative in Malaysia's capital aimed at deepening mutual understanding through the magic of television. The initiative sees ten acclaimed Chinese film and television productions scheduled to air on Malaysian mainstream media platforms through June.
During the inaugural event, video addresses by CMG President Shen Haixiong and Wong Chun Wai, chairman of Malaysia's national news agency Bernama, highlighted how media can bridge communities across borders. Both leaders emphasized that this exchange is more than just entertainment—it is a window into the modern development, rich cultural heritage, and societal transformations taking place in China.
Shen described the programs as a means for Malaysian viewers to gain insight into China’s notable efforts in poverty alleviation and the warmth of its people, aligning with broader goals of regional stability and cooperation. Wong praised the carefully selected documentaries and series for their authentic portrayal of China's contemporary vitality and cultural depth, noting that such storytelling serves to reinforce the longstanding friendship and shared history between China and Malaysia.
The programs, which include genres ranging from historical documentaries to aerial scenery series, are set to appear on channels such as Bernama, Asian Satellite Television and Radio, Al-Hijrah TV, and 8TV. This strategic media exchange offers Malaysian audiences a fresh perspective on China’s multifaceted narrative, further cementing the strong cultural bonds between the two nations.
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China, Malaysia strengthen cultural ties through TV program exchange
cgtn.com
