Capital Cinema, a time-honored icon nestled in Beijing's Xidan commercial district, is embracing a transformative "cinema+" business model. Founded in 1937 as Xinxin Theater by the visionary Peking Opera master Ma Lianliang and his friends, this historic venue has evolved over decades to remain at the forefront of cinematic innovation.
Renamed in 1950 by then Chinese Premier Zhou Enlai, Capital Cinema quickly set industry milestones. It became the first to offer widescreen stereophonic sound in the Chinese mainland, the first optical stereophonic cinema in Beijing, and the first in the city to break the 10 million yuan box office milestone. Over the years, it has earned its reputation as a cherished "temple of cinema" in the hearts of local moviegoers.
Now, as Capital Cinema explores its new "cinema+" model, the institution is blending its rich heritage with modern digital innovations. This evolution aims to transform traditional film screenings into immersive cultural experiences that resonate with a dynamic, global audience. The approach is set to attract young global citizens, business and tech enthusiasts, and cultural trendsetters seeking a fresh perspective on the cinematic experience.
The innovative model not only pays tribute to Capital Cinema's illustrious past but also signals a bold leap into the future of entertainment. By merging interactive technology, community-focused events, and multi-sensory experiences, the cinema+ approach is redefining how audiences connect with stories on the big screen in our increasingly digital era.
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Time-honored Capital Cinema explores new 'cinema+' business model
cgtn.com
