In a remarkable fusion of tradition and modern appeal, the National Museum of China has unveiled a historic achievement. Its Phoenix Crown refrigerator magnet, inspired by the crown of Ming Dynasty Empress Xiaoduan, has surpassed 1 million units sold. This cultural treasure has transformed into a record-breaking bestseller, with the entire Phoenix Crown range amassing revenue of over 1 billion yuan (about $137.8 million), marking the museum's highest sales figure in nearly two decades.
This dynamic milestone reflects a growing global trend where history meets innovation. Young global citizens, tech enthusiasts, and creative entrepreneurs are drawn to products that reimagine the past with a modern twist. The impressive sales figures underscore the increasing demand for authentic cultural narratives that resonate across diverse audiences.
As the Chinese mainland continues to celebrate its rich heritage, this record-setting success not only redefines museum merchandise but also paves the way for a new era of cultural storytelling. By embracing both history and innovation, the Phoenix Crown series offers a unique glimpse into the past while inspiring future trends in art, commerce, and global cultural dialogue.
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Historic treasure transformed into a record-breaking bestseller
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