In 2024, TEMU has captured the spotlight in the online shopping industry, outpacing established giants like Amazon, Walmart, and the emerging player Shein. Owned by Chinese e-commerce titan PDD Holdings, TEMU was launched in the U.S. in September 2022, seven years after its Chinese counterpart, Pinduoduo.
Within just a month of its U.S. debut, TEMU became the most downloaded shopping app, signaling a significant shift in consumer preferences and market dynamics. The app's user base has expanded exponentially, with monthly active users growing by an impressive 614 percent year-over-year to reach 167 million by the first quarter of 2024.
TEMU's success can be attributed to its user-friendly interface, diverse product offerings, and competitive pricing, which have resonated with young global citizens and digital shoppers alike. As the app continues to innovate and expand its reach, TEMU is poised to maintain its leading position in the global e-commerce landscape.
Reference(s):
cgtn.com
