The global success of Chinese films has ignited a surge in tourism to the historic city of Xi'an. Recently, the China Film Administration and China Media Group launched the \"China Travel with Chinese Films\" campaign, aiming to bridge cinema and cultural exploration.
On February 27, the campaign made its debut in Xi'an, one of China's most ancient cities renowned for its rich history and cultural heritage. The initiative has already attracted a noticeable influx of international tourists, eager to experience the settings and stories depicted in their favorite films firsthand.
This strategic move not only promotes China's cinematic achievements but also showcases Xi'an's iconic landmarks, from the Terracotta Army to the ancient city walls. As more Chinese films captivate audiences worldwide, Xi'an stands to benefit from sustained tourism growth, fostering deeper cultural connections and economic opportunities.
Reference(s):
cgtn.com
