China_s_Winter_Sports_Push_Fuels_Economic_Growth

China’s Winter Sports Push Fuels Economic Growth

Chinese Premier Li Qiang has called for accelerated development of winter sports and related industries to drive economic growth and service-sector innovation during his recent visit to Heilongjiang Province. The premier emphasized leveraging the region’s ice and snow resources to create new opportunities for tourism, consumer engagement, and global collaboration.

Harnessing Ice and Snow for Economic Vitality

At the Harbin Songhua River Ice and Snow Carnival, Li highlighted the need for accessible winter venues and immersive public activities to boost local tourism. He urged Heilongjiang to expand its winter economy through innovative business models and improved service offerings, stating, \"Rich, distinctive resources must align with the people’s demand for high-quality experiences.\"

Post-Asian Winter Games Momentum

Following the 9th Asian Winter Games, which sparked public interest in ice sports, Li visited a local ice sports center to advocate for broader participation. He stressed the need to capitalize on this momentum by scaling equipment manufacturing and fostering cross-border partnerships in the sector.

Cultural Innovation and Global Ties

Meeting with cultural designers, the premier emphasized enhancing the appeal of winter-themed products and strengthening enterprise-driven innovation. \"International cooperation will amplify the reach of China’s winter sports culture,\" he noted, linking creative industries to sustainable economic growth.

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