Chinese Premier Li Qiang has called for accelerated development of winter sports and related industries to spur economic growth during an inspection tour of Heilongjiang Province. The push comes as China seeks new avenues for service consumption and innovative economic drivers.
Cold Weather, Hot Opportunities
At the Harbin Songhua River Ice and Snow Carnival, Li emphasized maximizing local resources to create accessible winter sports infrastructure and immersive experiences for the public. He highlighted the need to 'enrich quality product supply' while improving livelihoods through sustainable economic models.
From Slopes to Startups
The Premier's visit included discussions with cultural tourism designers and sports center officials, where he urged leveraging post-Asian Winter Games momentum to boost participation in ice sports. Li specifically noted opportunities in winter equipment manufacturing and tech-driven tourism innovation, urging enterprises to 'strengthen international exchanges' in the sector.
Economic Icebreakers
With winter sports participation rising 35% year-on-year in China since 2022, officials aim to transform seasonal activities into year-round economic engines. Heilongjiang Province – home to world-class ski resorts – is positioned as a testing ground for hybrid models combining recreation, tech innovation, and cultural tourism.
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Chinese premier stresses development of winter sports, economy
cgtn.com
