China's animated blockbuster Ne Zha 2 has stormed into the ranks of global cinema history, raking in 10.85 billion yuan (ā$1.51 billion) at the box office as of February 15. Combining mythological storytelling with cutting-edge animation, the film now stands among the top 15 highest-grossing movies ever made, signaling Chinaās growing influence in global entertainment.
Beyond theaters, the film has sparked a commercial revolution. Partnering with 23 brandsāfrom tech gadgets to lifestyle productsāthe Ne Zha 2 franchise generated over 400 million yuan in merchandise sales within two weeks, per Sina Finance. This fusion of culture and commerce highlights how IP-driven content is reshaping Asiaās creative economy.
The success underscores a broader shift: animated films are no longer just family entertainment but cross-industry financial engines. With global audiences hungry for culturally rich narratives, Ne Zha 2ās blend of tradition and modernity offers fresh cues for storytellers and investors alike.
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From screen to store, 'Ne Zha 2' becomes financial powerhouse
cgtn.com
