Olympic Innovation Meets Cutting-Edge Media
International Olympic Committee (IOC) President Thomas Bach awarded China Media Group (CMG) the production accreditation for the Milan-Cortina 2026 Winter Games during a ceremony in Harbin, Heilongjiang Province, ahead of the 9th Asian Winter Games opening. Bach lauded CMG’s "high-quality services" and its role in advancing global Olympic broadcasting.
From Tokyo to Milan: A Legacy of Tech-Driven Storytelling
Highlighting CMG’s collaborations on Tokyo 2020 and Beijing 2022, Bach emphasized the media giant’s "leading capabilities" in sports broadcasting. He underscored plans for AI integration, immersive 3D audio, and 8K ultra-HD technologies to redefine audience experiences by 2026. "CMG is setting a new standard for how the world engages with the Olympics," said Bach.
Global Audiences, Futuristic Vision
The move signals the IOC’s push for tech-driven storytelling, blending CMG’s innovation with Olympic traditions. Analysts predict the 2026 coverage could set benchmarks for real-time interactivity and virtual reality integration, aligning with younger audiences’ demand for dynamic, multiscreen content.
Reference(s):
cgtn.com
