In a significant move ahead of the Milan-Cortina 2026 Winter Olympics, the International Olympic Committee (IOC) President Thomas Bach has awarded accreditation to the China Media Group's (CMG) international broadcast signal production team. This recognition comes just days before the opening ceremony of the 9th Asian Winter Games in Harbin, Heilongjiang Province.
Bach commended CMG for its substantial contributions to the Olympic broadcasting landscape, highlighting the group's delivery of high-quality services to global broadcasters and media organizations. He emphasized CMG's leading sports broadcasting capabilities and its pivotal role in promoting the Olympic spirit worldwide.
Reflecting on CMG's collaborative efforts, Bach pointed to the group's partnership with the IOC across major events such as the Tokyo 2020, Beijing 2022, and Paris 2024 Olympic Games. He expressed excitement for CMG's upcoming involvement in Milan 2026, particularly noting their innovative use of artificial intelligence, immersive 3D audio, and 8K ultra-high-definition broadcasting technologies. These advancements are set to enhance Olympic coverage, providing audiences with unparalleled viewing experiences.
The accreditation of CMG's Milan 2026 broadcast team underscores the group's ongoing commitment to excellence in sports media and its dedication to advancing the future of Olympic broadcasting.
Reference(s):
cgtn.com
